Apartomatic cinematic, from Stella
Stella Artois and Mother New York hired directors Wes Anderson and Roman Coppola to come up with an ad spot for the US. The result is Apartomatic, and it reckons to target affluent well-educated guys...
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Audi – Le Mans, le video
By Steve Mullins. Le Mans is more than a race. It’s 24 gruelling hours of man and a very fast piece of kit on wheels. It’s also a contest which has delivered Audi Sport nine victories in 11 years....
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Net ad spend spikes
Global online advertising spend rose 7.7% year-on-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Display Internet advertising even managed to spike...
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Opera plays across European cinema
The market for event cinema is developing rapidly in Europe, with opera the dominant genre on screens, averaging more than one-third of all events in eight European markets last year, according to...
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Who in 3D
BBC Worldwide has joined forces with Picturehouse Entertainment to screen a 50th anniversary episode of Doctor Who in 3D in UK cinemas on 23 November, simultaneously with the TV show’s broadcast on BBC...
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Net ad spend spikes
Global online advertising spend rose 7.7% year-on-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Display Internet advertising even managed to spike...
View ArticleClik here to view.
Opera plays across European cinema
The market for event cinema is developing rapidly in Europe, with opera the dominant genre on screens, averaging more than one-third of all events in eight European markets last year, according to...
View ArticleClik here to view.
Who in 3D
BBC Worldwide has joined forces with Picturehouse Entertainment to screen a 50th anniversary episode of Doctor Who in 3D in UK cinemas on 23 November, simultaneously with the TV show’s broadcast on BBC...
View ArticleClik here to view.
Crowdsourced cinema comes in Vue
Cinema operator Vue Entertainment is giving customers the opportunity to organise crowdsourced screenings across the UK after partnering with digital social platform ourscreen. Cinema-goers can choose...
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VR gets front row seat
IMAX is joining forces with Google to develop a cinema-grade virtual reality camera – tagged the IMAX VR – to help filmmakers create 3D 360-degree content. The high-res camera, to be constructed from...
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